suc·cess: (n.) The achievement of something desired, planned, or attempted

Whats the Secret of Your Sucess?

I'm going to begin this article by sharing a little secret with you?

'If you want to experience success as an entrepreneur you must first experience entrepreneurial success.'

So what exactly do I mean by this?

Success is never an accident. To reach the pinnacle in any field of endeavour you must have the ability to visualise, touch, taste, hear and smell your own success.

Can you imagine an Olympic champion standing on the podium totally surprised to pick up their gold medal? There's absolutely no way! Chances are they've imagined exactly what it would feel like to wear their medal, wave at their adoring fans and sing along to their national anthem, thousands of times before it actually became a reality.

You have to see it first!

It was Vincent Van Gogh who said, 'I dream my paintings and then I paint my dreams.' As an entrepreneur you have to be able to see your business as a success before it can become successful.

Once you have an understanding of your business concept, visualise the happy customers that you will serve, the business partners that you will collaborate with and most importantly the streams of money that will flow into your company's bank account for work well done.

What will having a successful business mean to you?

As an extension of this visualisation exercise also consider what having a successful business will mean to you personally. For me, a successful coaching business means being able to do the work that I love, surrounding myself with inspirational people and having the opportunity to share my own unique talents.

So what does success in business mean to you? Your definition can actually span many different levels. Consider what it will mean to you financially, emotionally, spiritually, mentally and physically.

Once you have your list, ask yourself "what can I do to start experiencing those states of being immediately?"

Celebrate Your Success!

Celebrating your success is a crucial part of attracting even more success.

When I launched my two coaching newsletters, I had a vision that I wanted them to inspire people all over the world. My subscriber list begun with one subscriber in one country (in other words, me!). Every time someone from a new country signed up I would celebrate the achievement by either clapping my hands, clicking my fingers and on the odd occasion by giving myself a high five (embarrassing I know!). I also follow a similar process every time I sign up a new client.

A simple process of acknowledging and celebrating your success is a very important part of attracting increasing levels of prosperity and good fortune into your life and business.

So what is the secret of your entrepreneurial success?

Imagine yourself sitting in a chair being interviewed by a television journalist five years from now. You breeze through her pleasant enquiry until she asks you the final killer question "So tell me, what is the secret of your entrepreneurial success?"

This will be your cue to take a big deep breath, rock back in your chair, throw you arms behind your head as you remark 'Well I'm flattered that you asked. The secret of my entrepreneurial success is .................. (and you can take it away from here!)

When you are crafting your response be sure to highlight your unique talents, your extraordinary ability to overcome any adversity and most importantly your capacity to celebrate every little success along the way!

Copyright Damien Senn 2005. All rights reserved.

Damien Senn helps entrepreneurs create compelling businesses. He is one of the UK's top Business Coaches as well as a fully qualified Chartered Accountant.

Damien is the author of the 'Senn-Sational Success Journal' and has developed his own coaching model called the 'Senn-Sational Success System'.

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